Pastoral ministry in a missionary key seeks to abandon the complacent attitude that says: “We have always done it this way”. I invite everyone to be bold and creative in this task of rethinking the goals, structures, style and methods of evangelization in their respective communities. A proposal of goals without an adequate communal search for the means of achieving them will inevitably prove illusory. I encourage everyone to apply the guidelines found in this document generously and courageously, without inhibitions or fear. The important thing is to not walk alone, but to rely on each other as brothers and sisters, and especially under the leadership of the bishops, in a wise and realistic pastoral discernment.
What the holy father intents above is beyond having a good logo for a parish or producing materials that are designed creatively. But creativity can still enrich the souls that the community is reaching out to.
Branding and corporate identity is relevant not only for business but churches to. It helps the parish community to reach out clearly and creatively. Off course, it should in no way replace the “love” that should be injected in every effort of the community but a good design can enhance that love.